RAY-BAN AVIATOR SOLID GOLD LIMITED EDITION
RAY-BAN AVIATOR SOLID GOLD LIMITED EDITION:
THE LEGENDARY ICON REIMAGINED IN 18 CARATS OF
SOLID YELLOW GOLD!
Milan (Italy) – November 2013
Ray-Ban, the eyewear industry leader, presents the RAY-BAN AVIATOR SOLID GOLD, the brand’s most enduring style recast for the first time in 18-carats of solid yellow gold. Elegance radiates from what is truly the most luxurious edition of the timeless Aviator, from the precious materials used to the polarized G-15 crystal lenses and exclusive leather packaging. With only 1,200 sets distributed worldwide - each distinctly numbered on the inside of the temple - the limited edition frames will be a coveted item among luxurious lifestyle lovers
LIFESTYLE AND FUNCTION
The prestige of the new model is apparent to anyone who sees them - and even more so to those who wear them. Like the pilots that inspired the first iconic model, the RAY-BAN AVIATOR SOLID GOLD is poised to take stylish, functional eyewear to new heights. Maintaining the brand’s dedication to cutting-edge technology, the frame features a premium frontal and temples in 18-carats of solid gold combined with polarized G-15 crystal lenses, characterized by “360° antiglare protection” with a polarized filter and anti-reflective coating. The lenses not only provide unsurpassed protection from direct rays of the sun, they block the blinding glare that bounces off horizontal surfaces, allowing for better vision, reduced eyestrain and greater visual comfort. Presented in an exclusive case that transforms into a showcase display, the RAY-BAN AVIATOR SOLID GOLD is the ultimate gift of luxury with style.
HISTORY AND EVOLUTION
Developed to protect US Air Force pilots from the sun’s harmful rays while flying at high altitudes, the “Anti-Glare” eyewear that would soon be known as Ray-Ban first hit the market in 1937. With an unmistakable teardrop shape, the original model was made with a plastic frame. The following year, the sunglasses were redesigned in metal and rebranded as the “Ray-Ban Aviator”. Over the years, the iconic style has evolved into many different editions, including the most recent AMBERMATIC and AVIATOR FOLDING ULTRA collections in 2012, incorporating different enhancements, materials and lens treatments.
The Ray-Ban Aviator has developed from military-grade flight equipment to an international life-style phenomenon. Expressing high-performance and an undeniable sense of cool at the same time, the style has been trusted by loyal fans and rediscovered by successive generations seeking to emulate heroes of the past.
The RAY-BAN AVIATOR SOLID GOLD will be available only at Optique Store!