Ray-Ban® brand

 

 



Ray-Ban® exists on optical market for 75 years already. The result of all those years of hard work, continuous technology improvement and experience is an image of Ray-Ban® brand as an icon of quality and style. Thanks to the timeless nature of the brand many models produced decades ago still remains a hit and has its loyal fans all around the world. The brand has created style icons which regardless of the fashion trends are always on top. Despite the undeniable fame, brand continues to search for new technical solutions. Every year new collections of optical frames and sunglasses are created, everything using new better materials and advanced technology.

In 1937, at the order of U.S. Army the Baush & Lomb company produced sunglasses for the Air Force pilots. The Aviator model was created. At that time, no one imagined that over the next few decades this shape will become the Ray-Ban® most recognizable model and a world best seller. Each year, this characteristic shape of frame is produced using new better materials and appears in a variety of colors.

One of the most desirable Ray-Ban® models is also Wayfarer® with its rock & roll character - a symbol of the 50's and 60's. Very characteristic wide plastic frame with clearly pointy front and elliptic sides. Currently, Ray-Ban® plays with the model by giving it colorfulness. Bold crazy colors and lush patterns! So let's have fun!


Another style icon of the 50's is the Clubmaster®, a Wayfarer® inspired model. However, it differs significantly in both shape and material. Clubmaster® stands out thanks to its metal front and more rounded lenses. At present, as each of Ray-Ban® Icon, the model is undergoing a metamorphosis and presents itself in a new updated look.

Also recently, we have witnessed the spectacular success of Ray-Ban® collection "carbon fiber". A wide range of different colors and models, thanks to its universal character, goes perfectly with any fashion style. Collection "carbon fiber" offers a unique range of arms, colors and shapes that combine perfectly with classic black and gray aluminum. In addition to strength and lightness this frame is characterized by high flexibility which additionally highlights its fine quality. This line has a more technical solution, namely the self-locking hinge, which is an integral part of the front. This feature ensures that even the frequent folding and unfolding does not wear off the arms. Enjoy!  

 

 

 

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